Blueberries: HEALTH HALO
Fingers flying, the pickers strip the last of
this year's blueberries from bushes that are already
flaming red from the turn of the season. And what
a doozy it's been: another record-breaker for
blueberries. State agricultural statistics show
what any produce buyer could tell you: There's
no end in sight to the blueberry boom. The humble
blueberry has soared in a decade from relative
obscurity to stardom, becoming the state's second-mostvaluable
crop per harvested acre last year after cherries.
"They sell like crazy," said Jim Sinegal,
president and CEO of Costco, which struggles to
keep blueberries in stock. "We buy them from
every part ofthe country and every part of the
world, and we can't get enough of them. They would
easily be the biggest item in our produce department
if we had the ability to get what we need."
The reason? "We call it the health halo,"
said Dave Brazelton of Fallcreek Farm and Nursery
in Lowell, Ore., the world's largest blueberry
nursery, where the wait can be up to 18 months
for new plantings of the hottest varieties. Brazelton
has watched blueberries boom as reports of the
berry's health benefits have multiplied. From
improving urinary-tract health to packing a powerful
punch of antioxidants, blueberries are often touted
as a super-food.
So growers are enjoying both rising production
and prices, a double marvel that in agriculture
is like defying the law of gravity. And no wonder,
says Chris Martin, owner of Gourmet Trading in
Los Angeles, one of the top blueberry marketers
in the U.S. Berries ship well by air, sea and
land. They are great fresh or frozen. They're
good for everything from sauces to baking to snacking
straight from the basket. And the capper: Kids
like them! Also, blueberries have the boomers
on their side. "Many people are looking for
healthier things to eat, and I don't think that
is going to go away anytime soon," Sinegal
said.
Exerpt from Lynda V. Mapes, Seattle Times |